The lifestyle and retail industries have evolved very rapidly over the last couple of years. It did not just change very quickly, but also at a faster rate. The traditional definition of loyalty holds little weight in today’s context. The industries are starting to realise that customer engagements and building consumer mind-set is key, especially with the new generation of buyers. Merchants must start thinking out-of-the-box to better engage their dwindling customer base.
The usual run-of-the-mill membership programs or so called loyalty programs do not drive any form of loyalty. They are mostly points programs that the customers move out of after the points have been utilised. The up-and-coming trend is to transform your program into an efficacious membership program. This type of programs allows you to prove that your customers are benefiting and getting value from your programs and thus getting continuous participation and usage of your membership programs.
We have developed our internal approach to such a programme which we share during our intimate sharing sessions. Do sign-up for one of these sessions to find out more.